Magneto is a typeface inspired by chrome lettering affixed to consumer objects like cars and appliances. (In this case, the inspiration was a refrigerator, the Kelvinator. More about that connection in an upcoming Blog post.) So Magneto was a natural choice to represent Pixar’s Cars film and franchise. According to the book The Art of Cars (which also makes use of Magneto for headings) the logo design was completed in 2004 by:
Layout: Andy Dreyfus and Bob Pauley
Model: Andrew Schmidt
Shading: Thomas Jordan and Bob Moyer
Lighting: Jean-Claude Kalache
The logo is a modification of the font — with a circular stroke overlap in the ‘r’ and rounded top on the ‘s’ — but Magneto was clearly the model. The typeface is also used for localizations of the logo in other language markets, in titles and scenes in the film, and Cars-related merchandise and games.