Bündnis 90 / Die Grünen
Campaign poster for the 2016 Berlin state election on Karl-Marx-Allee
Die Grünen (“The Greens”), Germany’s green political party, was founded in West Germany in 1980. Since the merger with the East-German Alliance 90, it is known as Bündnis 90 / Die Grünen.
With a lot of elections coming up in 2016 and 2017, it was time for a more contemporary look that could keep up with the image. What we developed was therefore more than a paint-job, but a modern, bold corporate design including templates for all sorts of campaigns. Recognizability guaranteed.
Typographically, the new identity is distinguished by a customized version of the Arvo typeface dubbed Arvo Grün, used in all caps for headlines. Arvo was designed by Anton Koovit and is licensed under the SIL Open Font License.
“Berlin needs new ways: bikeways!”
