With a lot of elections coming up in 2016 and 2017, it was time for a more contemporary look that could keep up with the image. What we developed was therefore more than a paint-job, but a modern, bold corporate design including templates for all sorts of campaigns. Recognizability guaranteed.
Typographically, the new identity is distinguished by a customized version of the Arvo typeface dubbed Arvo Grün, used in all caps for headlines. Arvo was designed by Anton Koovit and is licensed under the SIL Open Font License.