Welcome to a place where anything is possible. In Damien Chazelle’s highly anticipated musical follow-up to Whiplash, two star-crossed souls played by the irresistible Emma Stone and Ryan Gosling chase their dreams in Los Angeles. To craft our modern-vintage print campaign, our designers took inspiration from 50’s musical posters and Blue Note album covers.
Thanks so much for the identification — I’m having a hard time deciding if I like Yasashii!
New York Times coverage: www.nytimes.com/2017/02/24/…
I’ve been searching for the Art Deco Yashashi they used for the titles and poster for some time. I absolutely love this dissection of the typefaces used for the campaigns.
For some reason, the “R” is different on the Turkish poster as well as for the titles as well. The line for the “R” looks more condensed in the end titles than it does on the Turkish poster. I wonder why? How did they do that? Hmmm…
While Yasashii doesn’t have a lowercase, it comes with alternate forms for many capital letters. These can be accessed via OpenType features (Stylistic Alternates, Stylistic Sets). The sample below shows Yasashii Bold with default forms (top) and alternates (bottom).
Contributed by Stephen Coles
Contributed by Christoph Bielefeldt
Contributed by Webtype