22 Pollen is a landmark development spearheaded by private investment and development company, Triumph Capital. Triumph Capital have an extensive and diverse portfolio of premium and character workspaces throughout central Auckland and tasked us with producing a bespoke publication showcasing 22 Pollen to a discerning audience.
The design of the publication was informed by the architecture of the building and the locale. The façade of the building facing Pollen St is a central feature, with an arrangement of brass and aluminium panels intersecting with the glass and stone wall. This provided us with a recurring graphic that we applied as a foil on the cover and pattern on insert pages.
Hand-lettering was employed to offset the modernist lines of the layout and typography. Neuzeit S was used as the primary typeface, and Letter Gothic for captions; as its vertical height act to counter the geometric forms of Neuzeit.
Page inserts highlighting the key features of the building and amenities were placed throughout the booklet. Finally, a palette of forest green, brass and blush tones were chosen to reflect a sophisticated luxe in keeping with the visual outlook of the neighbourhood.
Contributed by Arthur Reinders Folmer
Contributed by Florian Hardwig
Contributed by 29Letters
Contributed by Stephen Coles