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Magno Sound & Video and Magno Video logos

Contributed by Ian Lanius on Jan 25th, 2017. Artwork published in
circa 1985
.
Magno Sound & Video and Magno Video logos 1
Photo: Ian Lanius. License: All Rights Reserved. Artwork by Ian Lanius.

To me, this Magno Sound & Video logo is a quintessential use of Microgramma. Paired with a Midtown Manhattan address set in Helvetica, it gives me the feeling that there’s something cool, exclusive, expensive and high-tech behind that label. Visions of woodgrain and brushed metal. The waveform in the O is a great addition.

Magno Sound & Video and Magno Video logos 2
Photo: Ian Lanius. License: All Rights Reserved. Artwork by Ian Lanius.

The Magno Video logo, however, is a completely different look. More of a feathered hair and satin jacket vibe. It’s very similar to the Original New York Seltzer label design from 1981. I originally suspected that the address was set in Cooper Black Italic, but that’s not the case. Any help in identifying would be welcome.

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  • Microgramma
  • Helvetica
  • Broadway Engraved
  • ITC Garamond

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2 Comments on “Magno Sound & Video and Magno Video logos”

  1. Microgramma/Eurostile is woodgrain and brushed metal, indeed.

    The Video address is a blurry ITC Garamond Ultra Italic.

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