In our urban world, in the streets where we walk and the buses we take, in the magazines we read, on walls, on screens, we are surrounded by images of an alternative way of life. We may remember or forget these images, but briefly we take them in, and for a moment they stimulate our imagination, either by way of memory or anticipation. But where is this other way of life? It’s a language of words and images which calls out to us wherever we go, whatever we read, wherever we are. Where do they exist, these fabulous rewards and objects and people? Where do they belong to? Here? There? Or nowhere? They come with us everywhere, we take them away in our minds. We see them in our dreams.
The typeface, Data 70, was apparently chosen as a nod to the titles of Ways Of Seeing. The TV graphics seem to use custom-made letterforms following the MICR aesthetics that was all the rage in the 1970s.