An independent archive of typography.
to participate.

Industries

Formats

Typefaces

  • These are the most common typefaces in the database, but there are many more. Try a search!

Branding Bielefeld

Contributed by Jakob Runge on Feb 3rd, 2017. Artwork published in
November 2016
.
    TypeMates-FontsInUse-BrandingBielefeld-01-CeraPro.jpg
    Source: https://www.typemates.com deteringdesign for Bielefeld Marketing GmbH. License: All Rights Reserved.

    The German city of Bielefeld — or to be precise the Bielefeld Marketing GmbH — got a new logo and identity. Cera Pro is part of the new brand and can be seen hard at work everywhere: from the big red sculpture of the city’s logo, to the headlines and small text on posters and promotional leaflets.

    The visual identity was created by deteringdesign. Founder Marc Detering made it clear that, where many other public identities end up falling back on system fonts when they leave the hands of the design agency, Bielefeld’s identity was going to be different.
    The city’s marketing uses Cera Pro in a wide variety of media, including print, web and app uses. This was made possible by a special deal negotiated between deteringdesign and TypeMates — a deal that gave Bielefeld’s identity the custom font license it needed.

    There were several key considerations. For example, although pageviews might be the standard measuring unit for webfonts, they don’t always reflect a client’s commercial power. Bielefeld’s 300,000 citizens will visit the city’s website to find out where to vote and where their utilities are, but this is a public service, open to all. Not a shop.
    And how to ensure the identity was used as consistently as Detering envisioned? Well, if the licensed number of users won’t be exceeded, why not create a multi-user license that allows the fonts to be used by third parties when they’re working with the city’s identity system?
    Finally, although there is no question that the value of fonts has to be respected — designers have to make a living — so too do the needs and the nature of the project. Civic, charitable and small organisations may not be able to use money for wallpaper, but we can collaborate with them to create the font licenses they need.

    TypeMates-FontsInUse-BrandingBielefeld-04-CeraPro.png
    Source: https://www.typemates.com deteringdesign for Bielefeld Marketing GmbH. License: All Rights Reserved.
    TypeMates-FontsInUse-BrandingBielefeld-03-CeraPro.png
    Source: https://www.typemates.com deteringdesign for Bielefeld Marketing GmbH. License: All Rights Reserved.
    TypeMates-FontsInUse-BrandingBielefeld-06-CeraPro.png
    Source: https://www.typemates.com deteringdesign for Bielefeld Marketing GmbH. License: All Rights Reserved.
    TypeMates-FontsInUse-BrandingBielefeld-05-CeraPro.png
    Source: https://www.typemates.com deteringdesign for Bielefeld Marketing GmbH. License: All Rights Reserved.
    TypeMates-FontsInUse-BrandingBielefeld-07-CeraPro.png
    Source: https://www.typemates.com deteringdesign for Bielefeld Marketing GmbH. License: All Rights Reserved.
    TypeMates-FontsInUse-BrandingBielefeld-08-CeraPro.jpg
    Source: https://www.typemates.com deteringdesign for Bielefeld Marketing GmbH. License: All Rights Reserved.
    TypeMates-FontsInUse-BrandingBielefeld-09-CeraPro.jpg
    Source: https://www.typemates.com deteringdesign for Bielefeld Marketing GmbH. License: All Rights Reserved.
    TypeMates-FontsInUse-BrandingBielefeld-10-CeraPro.png
    Source: https://www.typemates.com deteringdesign for Bielefeld Marketing GmbH. License: All Rights Reserved.
    stadt_bielefeld_corporate_design_merchandising.jpg
    Source: https://www.typemates.com deteringdesign for Bielefeld Marketing GmbH. License: All Rights Reserved.

    Typefaces

    • Cera
    • Cera Brush

    Formats

    Industries

    Designers/Agencies

    Tagged with

    Artwork location

    In Sets

    2 Comments on “Branding Bielefeld”

    1. Josh Harwood says:
      Feb 4th, 2017  5:41 am
      Clearly you have been misled, Bielefeld does not exist. ;) en.m.wikipedia.org/wiki/Bie…
    2. Jakob Runge says:
      Mar 24th, 2017  5:56 pm
      @josh: licencing for a non existent client, that explains why the licence was so moderate calculated ;)

    Post a comment