The logotype for the Swiss Craft Trades Association (ASMA) was designed by the Swiss designer Mélanie Blanc.
This project was the result of a contest open to apprentices and students from Swiss universities and professional schools in graphic arts. Mélanie, who is currently a student at ECAL, won the contest. She used the Simplon Norm font.
The logotype wishes to express the variety of crafts and the national dimension of
the foundation. The visual is inspired by different trades such as: decorative painting, mosaic, design or fabric work. – Mélanie Blanc