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The Style Capsule

Contributed by Michael Cervelli on Feb 22nd, 2017. Artwork published in
February 2017
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    01-full-width(feature).jpg
    Source: http://www.simple.com.au Photo: Michael Cervelli. Simple Integrated Marketing. License: All Rights Reserved. Artwork by Michael Cervelli.

    The Style Capsule is an online fashion boutique that provides not only an expertly curated range of women’s clothing, shoes and accessories; but also offers a number of specialty services, including same day hand-delivery and face-to-face consultations with a personal stylist.

    The Style Capsule logotype utilises typography in an understated but memorable interlocking configuration, which at once alludes to the shape of an opened capsule, an ‘S’ letterform, and a ‘C’. This configuration also provides some welcome visual interest and point of difference to an otherwise straightforward, familiar fashion logotype — helping to strike a balance between classical and innovative.

    02-Tall.png
    Source: http://www.simple.com.au Photo: Michael Cervelli. Simple Integrated Marketing. License: All Rights Reserved. Artwork by Michael Cervelli.
    07-tall.jpg
    Source: http://www.simple.com.au Photo: Michael Cervelli. Simple Integrated Marketing. License: All Rights Reserved. Artwork by Michael Cervelli.
    03-Tall.jpg
    Source: http://www.simple.com.au Photo: Michael Cervelli. Simple Integrated Marketing. License: All Rights Reserved. Artwork by Michael Cervelli.
    04-Tall.jpg
    Source: http://www.simple.com.au Photo: Michael Cervelli. Simple Integrated Marketing. License: All Rights Reserved. Artwork by Michael Cervelli.
    02.jpg
    Source: http://www.simple.com.au Photo: Michael Cervelli. Simple Integrated Marketing. License: All Rights Reserved. Artwork by Michael Cervelli.

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