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VGC Photo Typositor 3000/3100 and 3200 logos

Contributed by Florian Hardwig on Feb 26th, 2017. Artwork published in
circa 1975
.
    VGC Photo Typositor 3000/3100 and 3200 logos 1
    Source: https://www.flickr.com Joe Clark (cropped). License: All Rights Reserved.

    The Photo Typositor was a major display phototypesetting machine invented by Murray Friedel in 1959 and marketed by the Visual Graphics Corporation (VGC). [Peter Bain]

    The Photo Typositor 3000, which was advertised as new in U&lc, vol. 2, no. 2 from June 1975, and its follow-up, the 3100, have a nameplate in tightly spaced caps from Skin & Bones, a bi-line typeface designed by Douglas F. Jones and released by VGC in circa 1972.

    The logo for the 3200 model switches to another variety of Bauhaus-y letterforms [edit: namely Blippo, see the comment by Mark Simonson]. The name is now rendered as “phototypositor”, in all lowercase letters, without space.

    “Delicious branding” — the Photo Typositor 3100, found by Tamye Riggs at the Museum of Printing History in North Andover, Mass.
    Source: https://www.flickr.com Tamye Riggs. License: All Rights Reserved.

    “Delicious branding” — the Photo Typositor 3100, found by Tamye Riggs at the Museum of Printing History in North Andover, Mass.

    The Museum of the Printing Arts in Leipzig is home to a Photo Typositor 3200.
    Source: http://www.druckkunst-museum.de Museum of the Printing Arts Leipzig. License: All Rights Reserved.

    The Museum of the Printing Arts in Leipzig is home to a Photo Typositor 3200.

    The Photo Typositor 3200 in a magazine ad from 1985. The ad typography is in Korinna.
    Source: https://www.flickr.com Karl-Rainer Blumenthal. License: All Rights Reserved.

    The Photo Typositor 3200 in a magazine ad from 1985. The ad typography is in Korinna.

    “Typography … at your fingertips!” An earlier version of the Photo Typositor, featuring a logo in custom sans serif caps with an extended ‘T’ bar.
    Source: http://www.1step2.info Museum of Forgotten Art Supplies. License: All Rights Reserved.

    “Typography … at your fingertips!” An earlier version of the Photo Typositor, featuring a logo in custom sans serif caps with an extended ‘T’ bar.

    Typefaces

    • Skin & Bones
    • Blippo

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    8 Comments on “VGC Photo Typositor 3000/3100 and 3200 logos”

    1. This is fascinating—thanks for posting this.

    2. It’s a bit hard to see, but I think the later logo was set in Blippo.

    3. Thanks, Mark! I had checked several of the usual suspects, but must have skipped Blippo. With the characteristic ‘2’ and ‘3’, it indeed looks like a match. This (lighter) Bold weight is not available in digital form, is it?

    4. Adrienne Bucklin says:
      Oct 11th, 2017 10:29 pm

      Thank you so much for posting this. Murray Friedel was my grandfather.  He was also an amazing photographer.

    5. I used to earn my living working on the typo. Magic days

    6. Stan McGaughey says:
      Dec 31st, 2018 3:31 pm

      I was Service Manager for VGC in Chicago from 1969 to 1972 and then in Paramount, Ca. from 1972 to 1974. Their purchase of a huge facility in Tamarac, Florida I believe became their downfall.

    7. I used Typositors, made custom fonts for typositors. I also sold fonts for them. I’ve even set Blippo on them. The first time I saw a Linotype imagesetter setting over 100 pt. sharper than remotely possible on film projection I knew their time was limited.

    8. Jim@Lakewood says:
      Jul 2nd, 2020 11:55 am

      I worked at VGC in 1976 filling and shipping orders from Paramount CA for all you talented people. It was nice to see the old pictures. PS, I am sorry if I ever sent you the wrong font…

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