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VGC Photo Typositor 3000/3100 and 3200 logos

Contributed by Florian Hardwig on Feb 26th, 2017. Artwork published in
circa 1975
    Source: Joe Clark (cropped). License: All Rights Reserved.

    The Photo Typositor was a major display phototypesetting machine invented by Murray Friedel in 1959 and marketed by the Visual Graphics Corporation (VGC). [Peter Bain]

    The Photo Typositor 3000, which was advertised as new in U&lc, vol. 2, no. 2 from June 1975, and its follow-up, the 3100, have a nameplate in tightly spaced caps from Skin & Bones, a bi-line typeface designed by Douglas F. Jones and released by VGC in c. 1972.

    The logo for the 3200 model switches to another variety of Bauhaus-y letterforms [edit: namely Blippo, see the comment by Mark Simonson]. The name is now rendered as “phototypositor”, in all lowercase letters, without space.

    Source: Tamye Riggs. License: All Rights Reserved.

    “Delicious branding” — the Photo Typositor 3100, found by Tamye Riggs at the Museum of Printing History in North Andover, Mass.

    Source: Museum of the Printing Arts Leipzig. License: All Rights Reserved.

    The Museum of the Printing Arts in Leipzig is home to a Photo Typositor 3200.

    Source: Karl-Rainer Blumenthal. License: All Rights Reserved.

    The Photo Typositor 3200 in a magazine ad from 1985. The ad typography is in Korinna.

    Source: Museum of Forgotten Art Supplies. License: All Rights Reserved.

    An earlier version of the Photo Typositor, featuring a logo in custom sans serif caps with an extended ‘T’ bar.


    • Skin & Bones
    • Blippo




    Artwork location

    4 Comments on “VGC Photo Typositor 3000/3100 and 3200 logos”

    1. Robert King says:
      Feb 27th, 2017  8:32 pm

      This is fascinating—thanks for posting this.

    2. Mar 1st, 2017  3:02 pm

      It’s a bit hard to see, but I think the later logo was set in Blippo.

    3. Mar 1st, 2017  9:30 pm

      Thanks, Mark! I had checked several of the usual suspects, but must have skipped Blippo. With the characteristic ‘2’ and ‘3’, it indeed looks like a match. This (lighter) Bold weight is not available in digital form, is it?

    4. Adrienne Bucklin says:
      Oct 11th, 2017  10:29 pm

      Thank you so much for posting this. Murray Friedel was my grandfather.  He was also an amazing photographer.

    5. Mitch says:
      Feb 10th, 2018  6:41 pm

      I used to earn my living working on the typo. Magic days

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