The New York Times ad campaign: The Truth Is Hard
Contributed by Love Lagerkvist on Mar 1st, 2017. Artwork published in
February 2017
.At the 2016 Oscars, The New York Times aired its first-ever television commercial. The typographic spot features nothing but black text on a white background, sentences that start with “The truth is…”. It references the state of politics in mass media, a battlefield where US President Donald Trump has lunched multiple attacks specifically aimed at the Times.
NYT Franklin stands straight on the empty background, a symbol of a broken and battered American dream. Almost spindly in appearance, it takes the strong character of NYT Karnak to save us from an impending populist doom.
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- Advertising (1763)
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Designers/Agencies
- Droga5 (3)
Tagged with
- black and white (1774)
- only type (1097)
- animated type (313)
- repetition (679)
- custom typefaces (654)
- high profile (582)
- The New York Times (17)
- newspaper ads (64)
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- United States (8221)
- New York City (2296)