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Glenfield Mall identity

Contributed by Jakob Runge on Apr 25th, 2017. Artwork published in
circa 2016
.
    Glenfield Mall identity 1
    Source: http://www.unsworthshepherd.com UnsworthShepherd. License: All Rights Reserved.

    Creative agency UnsworthShepherd from New Zealand helped transition a chain shopping centre into a stand-alone brand for new private owners. Previously Glenfield had been a market gardens and then home to one of the original shopping centres developed in New Zealand.

    UnsworthShepherd literally put the “all” in Glenfield Mall, providing a vibrant identity, design system and locally focussed storytelling. This helped establish a contemporary and fresh direction that connected to its community, its location and its history as a gathering place. The use of Cera Stencil Pro helped provide identifiable modernity in a robust design system. Instead of using corresponding Cera Pro UnsworthShepherd choose Brandon Grotesque as secondary typfecae for text on the web, parts of the signage and posters.

    Glenfield Mall identity 2
    Source: http://www.unsworthshepherd.com UnsworthShepherd. License: All Rights Reserved.
    For a stronger identity original Cera Stencil Pro was modified for the logo: UnsworthShepherd created a new G and fi-ligature.
    Source: http://www.unsworthshepherd.com UnsworthShepherd. License: All Rights Reserved.

    For a stronger identity original Cera Stencil Pro was modified for the logo: UnsworthShepherd created a new G and fi-ligature.

    Glenfield Mall identity 4
    Source: http://www.unsworthshepherd.com UnsworthShepherd. License: All Rights Reserved.
    Glenfield Mall identity 5
    Source: http://www.unsworthshepherd.com UnsworthShepherd. License: All Rights Reserved.
    Glenfield Mall identity 6
    Source: http://www.unsworthshepherd.com UnsworthShepherd. License: All Rights Reserved.
    Glenfield Mall identity 7
    Source: http://www.unsworthshepherd.com UnsworthShepherd. License: All Rights Reserved.
    Glenfield Mall identity 8
    Source: http://www.unsworthshepherd.com UnsworthShepherd. License: All Rights Reserved.
    Glenfield Mall identity 9
    Source: http://www.unsworthshepherd.com UnsworthShepherd. License: All Rights Reserved.
    Glenfield Mall identity 10
    Source: http://www.unsworthshepherd.com UnsworthShepherd. License: All Rights Reserved.
    Glenfield Mall identity 11
    Source: http://www.unsworthshepherd.com UnsworthShepherd. License: All Rights Reserved.
    Glenfield Mall identity 12
    Source: http://www.unsworthshepherd.com UnsworthShepherd. License: All Rights Reserved.

    Typefaces

    • Cera Stencil
    • Brandon Grotesque

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