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McDonald’s French Fries Ads

Contributed by Fonts In Use Staff on Jun 13th, 2012. Artwork published in .
    McDonald’s French Fries Ads 1
    Source: License: All Rights Reserved.

    Advertising Agency: Arnold, Boston, USA
    Chief Creative Officer: Pete Favat
    Executive Creative Director: Roger Baldacci
    Creative Director: Chris Edwards
    ACD/Art Director: Randy Rogers
    ACD/Copywriter: Pete Shamon

    McDonald’s French Fries Ads 2
    Source: License: All Rights Reserved.
    McDonald’s French Fries Ads 3
    Source: License: All Rights Reserved.


    • Akzidenz-Grotesk




    In Sets

    2 Comments on “McDonald’s French Fries Ads”

    1. Ben says:
      May 9th, 2013  7:54 pm

      I was gonna use this as an example of AG in a presentation but I’m pretty sure it’s actually Helvetica. If it were AG the question mark would have a corner instead of a curve, and the apostraphes/commas would be more slender.

    2. May 10th, 2013  10:12 pm

      Look again: Akzidenz-Grotesk is not the most consistent family. Actually, it is quite a smorgasbord of typographic details, for historic reasons: it wasn’t conceived systematically as a harmonized series of styles. You are right that AG’s question mark exhibits a distinct hook in the Regular (and the Light Italic, but not in the upright Light). This appears to be the Medium, which has a curved question mark – and a sturdier apostrophe.

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