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Proposed design for the Diet Pepsi can

Contributed by Nick Sherman on Jun 21st, 2012.

Proposed design for the Diet Pepsi can — Source: www.flickr.com License: All Rights Reserved.

From the Herb Lubalin Study Center of Design & Typography:

One of a series of proposed redesigns for the Diet Pepsi Can. Note the use of Lubalin & Carnase’s Busorama typeface.

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- More about ITC Busorama
- Get ITC Busorama

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