Proposed design for the Diet Pepsi can

Contributed by Nick Sherman on Jun 21st, 2012.

Proposed design for the Diet Pepsi can — Source: www.flickr.com License: All Rights Reserved.

From the Herb Lubalin Study Center of Design & Typography:

One of a series of proposed redesigns for the Diet Pepsi Can. Note the use of Lubalin & Carnase’s Busorama typeface.

Typefaces

- More about ITC Busorama
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Packaging(2608)
Branding/Identity(9063)

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Product(2268)
Food/Beverage(3252)

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Herb Lubalin(32)

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United States(10481)

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ITC (Florian Hardwig)(406)
RADIOGIAPPANESE (Leonardo de la Fuente)(2878)

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