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Hirshhorn Museum and Sculpture Garden identity

Contributed by Balder D. Dysthe on Apr 4th, 2017. Artwork published in
circa 2017
    Source: License: All Rights Reserved.

    Mackenzie Pringle:

    The Hirshhorn Museum and Sculpture Garden is a modern and contemporary art museum located within the National Mall in Washington DC, US. The museum exists under the Smithsonian Institution, exhibiting a vast collection of post World War II art as well as rotating contemporary exhibitions. The new identity evokes a graphic language that combines a practical logotype and a flexible logomark. The ‘H’ logomark can shift to form containers for information, large scale typography as well as organic, playful and generative form.

    Source: License: All Rights Reserved.
    Source: License: All Rights Reserved.
    Source: License: All Rights Reserved.
    Source: License: All Rights Reserved.


    • Akzidenz-Grotesk




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    2 Comments on “Hirshhorn Museum and Sculpture Garden identity”

    1. Apr 4th, 2017  10:11 am

      Is this a redesign proposal/student project? The current website of Hirshhorn Museum and Sculpture Garden uses the Founders Grotesk series.

    2. Apr 6th, 2017  8:15 am

      The designer confirms that this indeed is a fictional project he produced last summer at ArtCenter College of Design. Mackenzie Pringle:

      The project was open-ended in the sense that I was able to choose any entity to rebrand. The task was to flush out a complete identity across a range of different media types and produce a relevant interactive installation.

      There is also an installation portion which can be seen on his website.

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