Hey Objeto is a new shop that serves as a platform for objects made by Mexican artists/designers. The selected products are functional and ornamental, and are mainly thought to be used at home. We developed a visual identity that bases its communication in a cultural lifestyle; in a way we were aiming to create relationships for future collaborations. Finally we set out the personality to be inspired by the architecture of Luis Barragán and to reflect an accessible, collaborative, contemporary and mostly, Mexican side.
The shapes and colors abstracted from Luis Barragán’s works are the roots of the identity, they give dynamism and versatility to the brand. The contemporary as the main premise in the visual elements. We decided to avoid superfluous decoration, but send clear messages instead. Honesty in communication and aesthetics. We got play, creativity and community by the different interactions of the geometries.