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Kcrona

Contributed by Mario Gutierrez on Apr 18th, 2017. Artwork published in
May 2016
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    License: All Rights Reserved.

    Kcrona is a new jewelry workshop experimenting with the use of concrete in relation with other materials such as wood, silver, gold, bronze and glass. To create the visual system, we set three principles: minimalism, contemporary and geometry. The elegance of black and white, the tones and shapes of concrete and the contrasts of shadows served as the main reference for the concept of the project. Inspired in the process of concrete castings, we took the letters and abstracted figures which later were used to generate the contrast aimed.

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    License: All Rights Reserved.
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    License: All Rights Reserved.
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    License: All Rights Reserved.
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    License: All Rights Reserved.

    Typefaces

    • Akzidenz-Grotesk
    • League Gothic
    • Modern No. 20

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