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Air Inuit

Contributed by Production Type on Apr 26th, 2017. Artwork published in .
    Feed-ID-AirInuit-11.jpg
    Source: http://www.studiofeed.ca License: All Rights Reserved.

    Air Inuit is a local airline based in Canada, which operates passenger, charter, cargo, and emergency air transport services in Nunavik and Nunavut, Northern Québec.

    For its rebranding, Montréal-based studio FEED teamed with brand consultant Marc-André Chaput to develop a complete brand identity program including an all-new logotype, color palette and livery design, cabin interiors, in-flight passenger material, corporate signage, uniforms, website and advertising applications.

    They asked illustrator Stéphane Poirier to create a pattern with orange-and-white flying geese, inspired by traditional Inuit art and reflecting the Inuit peoples’ love and respect for nature and abundant wildlife.

    In addition to a new logo and livery design, FEED also commissionned type designer Jean-Baptiste Levée to design an exclusive typeface for the airline. Created under FEED’s artistic guidance, Boreal is a crisp and congenial sans serif. Boreal isn’t only the new logo font, but also serves branded text on everything from tiny disclaimers and complex route maps to in-flight magazine headlines. Boreal also supports the too rarely seen Inuktitut script, giving the traditional written language a fresh, contemporary feel that steers clear of clichés.

    Feed-ID-AirInuit-13.jpg
    Source: http://www.studiofeed.ca License: All Rights Reserved.
    Feed-ID-AirInuit-21.jpg
    Source: http://www.studiofeed.ca License: All Rights Reserved.
    uniformes_7.jpg
    Source: http://www.studiofeed.ca License: All Rights Reserved.
    FEED-Ed-INUIT-04.jpg
    Source: http://www.studiofeed.ca License: All Rights Reserved.
    FEED-Ed-INUIT-07.jpg
    Source: http://www.studiofeed.ca License: All Rights Reserved.
    Feed-ID-AirInuit-Avion-01.jpg
    Source: http://www.studiofeed.ca License: All Rights Reserved.
    air_inuit_livery_painting.jpg
    License: All Rights Reserved.
    air_inuit_flag.jpg
    License: All Rights Reserved.

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    • Boreal

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