Gossard ad: “Gossard won’t grab you” Contributed by Mark Butchko on May 1st, 2017. Artwork published in 1970. Photo: Mark Butchko. License: All Rights Reserved. This 1970 magazine ad for the lingerie company, Gossard, features the typeface Futura. Futura Bold is used for the headline, and Futura Light is used for the smaller copy. Typefaces Formats Advertising (1234) Topics Fashion/Apparel (811) Designers/Agencies unknown (1644) Tagged withGossard (1)lingerie (9)1970s (946)center-aligned text (904)contrasting weights (53)magazine ads (174) Artwork location United States (5473) In Sets 1970's (Ian Grandjean) (14) fav (Yankelevich Natasha) (24) fonts (Rachele Baldi) (6) Post a comment Name Email – will not be published Website Your response Submit Comment More Futura in use Ulf Moritz, Fascination Textile2007gebr. SilvestriContributed by gebr. Silvestri Cold Classics by Bottle Logicc. 2013Emrich OfficeContributed by Stephen Coles Staff Pick Maldini Studiosc. 2017Jens NilssonContributed by Jens Nilsson Sponsor More in Fashion/Apparel Identity for clothing manufacturer Untitled MFGc. 2017Number 04Contributed by Swiss Typefaces Glückstreter, Bremenc. 2013unknownPhoto(s) by isoletters on Flickr. Wäschehaus/Modehaus BischoffContributed by Florian Hardwig Wallet & plastic tote by O.OO2018O.OO8enny LinContributed by Benoît Bodhuin More in Advertising Le Poids des Mots2018TBWA\ParisContributed by Gareth Hague Choctaw Casinoc. 2018Julius PriliantoContributed by Katie Laughter Observator, Antena 12016Cristian MareContributed by Caslon VW Polo Belgium AdDDBContributed by Fonts In Use Staff More Fonts In Use Loretta’s New OrleansunknownContributed by Florian Hardwig Staff Pick Listen Up Philip (2014) movie poster2014CHIPSTeddy BlanksAnna Bak-KvapilContributed by Matthijs Sluiter Staff Pick Oliver Sacks Series from Vintage Books2011Cardon WebbContributed by Stephen Coles Staff Pick A City on a Hill by George V. Higgins1975Paul BaconContributed by Stephen Coles Staff Pick