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Bedroc

Contributed by Richard Baird on Apr 28th, 2017. Artwork published in .
    Bedroc 1
    License: All Rights Reserved.

    Bedroc is a Tennessee-based consultancy firm that takes complex business issues and simplifies them with technology to reduce risk, optimise efficiency and create revenue for its clients (ROC). The firm’s visual identity, created by Perky Bros, avoids the conventions of the industry and instead favours a direction that draws an analogy between bedrock and technology—the physical stability, sub-surface and base nature of bedrock and the in-depth and founding technological principles and practices of the business. This is expressed through bold logotype, and collateral with a layered and earthy quality.

    Read more about this project on BP&O.

    Bedroc 2
    License: All Rights Reserved.
    Bedroc 3
    License: All Rights Reserved.
    Bedroc 4
    License: All Rights Reserved.
    Bedroc 5
    License: All Rights Reserved.
    Bedroc 6
    License: All Rights Reserved.

    Typefaces

    • Founders Grotesk Condensed & X-Condensed
    • Letter Gothic

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