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The 1963 Buick

Contributed by Stephen Coles on May 12th, 2017. Artwork published in .
    1963%20Buick%20Full%20Line-01.jpg
    Source: https://www.uniquecarsandparts.com.au License: All Rights Reserved.

    Optima’s ‘1’ appears to be modified a bit, the entry stroke is longer than I know it.

    1963%20Buick%20Full%20Line-02.jpg
    Source: https://www.uniquecarsandparts.com.au License: All Rights Reserved.
    1963%20Buick%20Full%20Line-04-05.jpg
    Source: https://www.uniquecarsandparts.com.au License: All Rights Reserved.
    1963%20Buick%20Full%20Line-06-07.jpg
    Source: https://www.uniquecarsandparts.com.au License: All Rights Reserved.
    1963%20Buick%20Full%20Line-12-13.jpg
    Source: https://www.uniquecarsandparts.com.au License: All Rights Reserved.
    1963%20Buick%20Full%20Line-16-17.jpg
    Source: https://www.uniquecarsandparts.com.au License: All Rights Reserved.
    1963%20Buick%20Full%20Line-20-21.jpg
    Source: https://www.uniquecarsandparts.com.au License: All Rights Reserved.
    1963%20Buick%20Full%20Line-27.jpg
    Source: https://www.uniquecarsandparts.com.au License: All Rights Reserved.
    1963%20Buick%20Full%20Line-28.jpg
    Source: https://www.uniquecarsandparts.com.au License: All Rights Reserved.
    1963%20Buick%20Full%20Line-30-31.jpg
    Source: https://www.uniquecarsandparts.com.au License: All Rights Reserved.
    1963%20Buick%20Full%20Line-42-43.jpg
    Source: https://www.uniquecarsandparts.com.au License: All Rights Reserved.

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    • Optima

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    3 Comments on “The 1963 Buick

    1. May 12th, 2017  12:31 pm

      This looks like the default form from the original metal version. At some point in history, Optima’s ‘1’ got a nose job. The comparison below shows Stempel’s foundry version, the digitization by Linotype/Adobe, and, for the sake of completeness, Optima nova.

      The middle version — which has been bundled with Mac OS for years — unfortunately pairs the narrowed glyph with tabular spacing. This inevitably leads to gappy numbers.

    2. Stone Clark says:
      May 12th, 2017  8:38 pm

      Hermann Zapf is the designer.

    3. May 13th, 2017  8:56 am

      Indeed Zapf is the designer of Optima. The note “Designers/Agencies: unknown” in the sidebar refers to this Buick catalog, though, not to the typeface. Typeface designers are listed on the typeface pages.

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