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Sant Jordi 2017

Contributed by Richard Baird on May 28th, 2017. Artwork published in .
    06-Sant-Jordi-Festival-Barcelona-2017-Branding-Print-Campaign-Requena-Spain-BPO.jpg
    Source: https://www.behance.net Andrés Requena, Olga Capdevila. Photos: Martí Pujol y Koldo Castillo. License: CC BY-NC-ND.

    Sant Jordi Festival is an annual celebration that combines culture and romance, and takes place in the city of Barcelona on April 23rd. The festival honours Sant Jordi, the patron saint of lovers in Catalonia, is rooted in the legend of Sant Jordi and the dragon, and in the tradition of visiting the Chapel of Sant Jordi at Government Palace where a rose fair used to take place. In celebration, couples, friends and family exchange gifts of books and roses, bought at flower and book stalls set up along the streets of the city.

    The historical legacy and legend of Sant Jordi, as well as the traditions that sprung up around these, are brought to life by Barcelona-based design studio Requena, with the help of Olga Capdevila, in a series of illustrations. These capture the roses and books, history and celebratory air of the event, and are used as a strong focal point, alongside Klim’s Domaine Display with Colophon’s Space Mono and a cheerful colour palette, throughout the festival’s visual identity. These link large format posters and banners, flyers, flags and bookmarks.

    Read more about this project on BP&O.

    01-Sant-Jordi-Festival-Barcelona-2017-Branding-Print-Banners-Requena-Spain-BPO.jpg
    Source: https://www.behance.net Andrés Requena, Olga Capdevila. Photos: Martí Pujol y Koldo Castillo. License: CC BY-NC-ND.
    07-Sant-Jordi-Festival-Barcelona-2017-Branding-Print-Campaign-Requena-Spain-BPO.jpg
    Source: https://www.behance.net Andrés Requena, Olga Capdevila. Photos: Martí Pujol y Koldo Castillo. License: CC BY-NC-ND.
    03-Sant-Jordi-Festival-Barcelona-2017-Branding-Print-Campaign-Requena-Spain-BPO.jpg
    Source: https://www.behance.net Andrés Requena, Olga Capdevila. Photos: Martí Pujol y Koldo Castillo. License: CC BY-NC-ND.
    05-Sant-Jordi-Festival-Barcelona-2017-Branding-Print-Banners-Requena-Spain-BPO.jpg
    Source: https://www.behance.net Andrés Requena, Olga Capdevila. Photos: Martí Pujol y Koldo Castillo. License: CC BY-NC-ND.
    362-foto-1494866499.jpg
    Source: https://www.behance.net Andrés Requena, Olga Capdevila. Photos: Martí Pujol y Koldo Castillo. License: CC BY-NC-ND.

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    • Domaine Display
    • Space Mono

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