Kavli Soft Cheese packaging

Norwegian dairy giant Kavli are not only market leaders in the area of soft cheese, they even invented the concept way back in 1924. Sold internationally under the name Primula, the tube-based spread is most popular in its native markets of Norway and Sweden. Seen here is the Swedish packaging, which uses FF Cocon to fantastic effect. With fluid corners and creator Evert Bloemsma trademark sense of motion, never before has a typeface seemed so eatable. Cocon gets some sturdy support of a slab — a stretched Boton? — for secondary elements.