The main aim of the #DáPRAFAZER festival 2017 hosted by Rider was to celebrate alternative and independent creative scenes in Rio de Janeiro. During one month, artists, musicians, producers and entrepreneurs spread throughout the city and hosted four kick-ass hybrid events. Free entry, for everyone.
The Arial typeface occupied Rider’s festival. The visual system was mainly typographic and based on our research made in the streets. We had an essential grid to highlight visual hierarchy and composition. Posters, facebook posts, banners and wheat-posters are unfoldments of this grid.