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Martha & The Vandellas – Watchout!

Contributed by Tomovox Myers on Jun 16th, 2017. Artwork published in
November 1966
.
    Vandellas - Watchout! album cover front.jpg
    Source: http://doowopheaven.blogspot.de Cover photography by Frank Dandridge. License: All Rights Reserved.

    This is another one of my favorite album covers. The color scheme, layout, positioning of the lettering, it all fits with the exclamation-“pointed” album title. Like another posting I submitted, (Four Tops — Reach Out) the typeface used here has been dogging me for years. Is this Haettenschweiler as I was told, or is it a variation? It looks suspiciously close to Permanent Headline and yet, the ‘t’ doesn’t quite link up with that typeface (or maybe I’m just being too picky!) Any help on identifying this typeface would be greatly appreciated.

    martha-and-the-vandellas-watchout-2-ab.jpg
    Source: http://www.45worlds.com cussincarryinon02. License: All Rights Reserved.
    martha-and-the-vandellas-gordy-3-ab.jpg
    Source: http://www.45worlds.com cussincarryinon02. License: All Rights Reserved.

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    • Matterhorn 2

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    2 Comments on “Martha & The Vandellas – Watchout!

    1. Jun 16th, 2017  11:05 am

      This might be (neo-)Matterhorn 2 by Headliners, or a precursor thereof. See this style overview from a 1977 catalog — don’t let the cropped ‘t’ bar confuse you, the full glyph is shown at the bottom, in grey.

      In addition to what I wrote in my comment to your other contribution: Typeface IDs from this era are often tricky. Makers of film type happily cloned and “built upon” the products of others, without crediting the source. Many faces contained a great number of alternates which are not always depicted in showings. Generally, there is relatively little documentation about the creations made for this short-lived technology.

    2. Jul 8th, 2017  7:01 pm

      Florian, thank you very much for this background information. I haven’t been here in a few weeks, so it was nice to log in and see what you had to say on this typeface. Your remarks are interesting about how makers would clone and modify others’ work.  I really enjoy learning about how this all works, so again, thank you and I’m getting ready to see your other comment!

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