Founded in 1995, Steamworks was originally based out of the Gastown brewpub located in the city of Vancouver. In 2013, the current brewery and taproom opened in the neighbouring city of Burnaby. [Wikipedia]
Steamworks Brewpub, the Gastown staple since 1995, required a brand overhaul for its expansion into consumer sales. Brandever delivered the tall order with a celebration of all things Vancouver and a dash of Steampunk. Treasured buildings and civic icons were cleverly repurposed into a world of steam, a subliminal homage to Gastown’s perpetually alluring steam clock. The result is a brand that has become as iconic as the original pub.
The identity was developed at Brandever under the direction of Laurie Millotte and Bernie Hadley-Beauregard, together with “illustrator-engineer” James Ng and “illustrator-engraver” Michael Halbert. Typography-wise, the logo uses Georg Trump’s classic slab City in all-caps. It is complemented by the stylistically related, but more casual Octin Vintage B (Typodermic). Laura Worthington’s script face Alana adds a personal touch.
See many more images on the portfolio websites of Brandever and Laurie Millotte. The latter also has sketches and videos documenting the process.