Bonum Market is a fictional store created for an academic project in Academy of Art University for Graphic Design 2 class. The task was to create a branding system for a boutique store that would be exist in San Francisco.
For this project, Tiana decided to use Serifa as the main typeface, because of its unique characteristic and the delicate look as well. She pairs the slab-serif with Avenir to compliment it. As for the colors, she pairs an almost coral-peachy red with a delicate and soft blue.
The overall design is inspired by travelling and vintage look and feel as well. Hence, the choice of typeface, to make it looks like typewriting and also the business card is in the shape of a travelling tag.