This poster series was developed by Winter-Hebert as part of the visual identity for the London-based techno label Church.
Modernism has been derided as, “an inhuman submission to the dictates of machines.” In this ongoing poster series, Church celebrates monotonous simplicfication of form by adopting an underlying grid derived from the square shape of its logo, and utilizes a visual language that explores the mundane vernacular of London city life in a stark, black-and-white palette.
For each poster, little vignettes of brick row houses and brutalist architecture are arranged within the rhythmic constraints of the Church grid. The typography used, references the staid legibility of Modernism in order to contrast against the Photoshop effect-laden designs so common in the electronic music genre.