1 Comment on “REF Hair Care”
To prevent any confusion: The logotype is not set in Atlas Grotesk. It is more akin to Gill Sans stretched out of proportion. It’s a fine identity in other respects, but the drawing of the logotype does not convince me. The middle bars appear to be mathematically, not optically, centered. More disturbingly, the stroke modulation is not even. The right side of the bowl is too light, in comparison to the stem.