In 1961, Ken Garland redesigned the identity for Galt Toys, set in Folio. Later, the company accepted his offer to design their toys and games. They remained a client until 1982.
When we were working for Galt Toys, although we used the same logo, we twisted it round and did umpteen versions of it and never let it stay the same. — Ken Garland, Eye
The style was maintained consistently for 20 years. The letterforms chosen for GALT TOYS were from a very recently issued typeface, Folio Medium Extended. … [We] were determined not to let the Galt Toys logo become a sacred cow, not to be mucked about with (as was decreed with so many logos in the 50s and 60s). It would, indeed, be mucked around with, but only by us. — Ken Garland, Galy Tots
2 Comments on “Galt Toys (1960s–70s)”
See also Adrian Shaughnessy’s 2013 homage.
Much of the titling was set using Letraset’s version of Folio. If I remember correctly Ken rather liked the medium extended weight, which apparently wasn’t available in Linotype’s photosetting version.