The brand identity, collateral, promotional campaign and website was designed by Juhi Vishnani and Shiva Nallaperumal who collaborated with Struckby (Delhi) for the motion graphic leg of the project.
Greta Mono was chosen to spearhead the identity. Greta’s combination of strong calligraphic features (stress, true italics etc.) and structured humanist proportions and character fit perfectly for a conference about avant garde architecture. Greta Sans family was used for text.