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Omakase Room by Tatsu

Contributed by Richard Baird on Jul 13th, 2017. Artwork published in .
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    License: All Rights Reserved.

    Omakase Room by Tatsu is a unique sushi dining experience located on New York’s Christopher Street. The concept is rooted in the centuries-old family traditions of Japanese Executive Chef and host Tatsu Sekiguchi and the celebration of the individual and personal. This can be experienced in the restaurant’s unique and intimate setting, one that seats only eight, and a menu carefully crafted by Tatsu for one evening and for that specific group of eight, based on their mood, curiosities and preferences.

    The restaurant features a light interior design of soft bamboo and fabric centred around Japanese minimalist traditions. Materials are few but high quality, the ceiling is low, and the design of the table and layout of chairs lend the restaurant a quiet and earthy material quality with little distraction, and establish an intimacy with the chef, and focuses the mind on the food.

    Building on this, design studio Savvy developed a multi-sensory brand identity, with a similar restraint, materiality and discretion. This offers something of its own subtle character but does not detract from the food, while also working in small thoughtful details such as scent and semi-transparent paper that links type with interior.

    Much like the restaurant’s high quality materiality but stylistic restraint, Savvy’s choice of few fonts, pairing the free brush strokes of font Kouzan Gyousho with the generous spacing of Avenir Next Condensed, finds a balance between individual aesthetic character and conceptual subtlety, channeling something of New York’s architectural signage, and the personable calligraphic craft of the East. These are nuanced but discernible ideas and details that layer but remain in line with experience.

    Read more about this project on BP&O.

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    License: All Rights Reserved.
    01-Omakase-Room-by-Tatsu-NYC-Branding-Stationery-Print-Savvy-BPO.jpg
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    00-Omakase-Room-by-Tatsu-NYC-Branding-Logotype-Savvy-BPO.jpg
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    03-Omakase-Room-by-Tatsu-NYC-Branding-Stationery-Menu-Print-Design-Savvy-BPO.jpg
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    05-Omakase-Room-by-Tatsu-NYC-Branding-Menu-Print-Design-Savvy-BPO.jpg
    License: All Rights Reserved.
    09-Omakase-Room-by-Tatsu-NYC-Branding-Stationery-Print-Design-Savvy-BPO.jpg
    License: All Rights Reserved.
    10-Omakase-Room-by-Tatsu-NYC-Branding-Business-Card-Print-Design-Savvy-BPO.jpg
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    12-Omakase-Room-by-Tatsu-NYC-Branding-Drinks-Menu-Print-Design-Savvy-BPO.jpg
    License: All Rights Reserved.

    Typefaces

    • Avenir Next
    • Kouzan Gyousho
    • Adobe Garamond

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