The Room is a 2003 American independent romantic drama film by Tommy Wiseau, its writer, director, producer, executive producer and star. […] A number of notable publications have labeled it as one of the worst films ever made.
The film was promoted almost exclusively through a single billboard in Hollywood, located on Highland Avenue just north of Fountain, featuring an image Wiseau refers to as “Evil Man”: an extreme close-up of his own face with one eye in mid-blink. Although more conventional artwork was created for the film, featuring the main characters’ faces emblazoned over the Golden Gate Bridge, Wiseau chose the “Evil Man” for what he regarded as its provocative quality; around the time of the film’s release, the image led many passers-by to believe that The Room was a horror film. […] Despite the film’s failure to enjoy immediate success, Wiseau paid to keep the billboard up for over five years, at the cost of US$5,000 a month. Its bizarre imagery and longevity led to it becoming a minor tourist attraction.