Sweden has a surprisingly sophisticated history of advertorial publishing, especially in the food industry. Leading retailer ICA have a classic in Buffé, so now that German Lidl are trying to make a serious push into high end food, they obviously had to get their own magazine.
As for the design, Käk serves as a notable example of contemporary foodie trends. We have the geometric sans in Verlag, often taking a back seat to the Surveyor superfamily. Headlines stand out as a swash fiesta, because stylistic sets are there to be used.