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Pubblicità in Italia, 1968–69

Contributed by Marcus Leis Allion on Aug 19th, 2017. Artwork published in .
    Source: Image: Display. License: All Rights Reserved.

    Publisher: L'Ufficio Moderno, Milan, Italy

    12 × 8.5″, 271 plus ads, English-French-German-Italian

    Pubblicità in Italia (Advertising in Italy) is an accurate look at Italian graphic design in 1968-69 including: posters, advertising, catalogs, packaging, trade-marks and more. Introduction by Silvio Ceccato. — Display

    I came across this publication at the Estorick Gallery, London. It was part of the exhibition Franco Grignani: Art as Design 1950–1990, which showcased both his art and graphic design works.

    The exhibition stated the importance of Gestalt theory on his work. I wonder if this informed the decision to choose this typeface, as the outline creates minimal, but noticable, optical effects dependant on the distance one views it from.

    The hairline accents (a in Pubblicità and é in Publicité) are particularly interesting as they optically match the weight of the outline.

    Screen Shot 2017-08-19 at 22.27.29.png
    Photo: Marcus Leis Allion. License: All Rights Reserved.

    Detail of the type on the cover.

    n.b. The book was in a glass case which made photographing it a challenge.


    • Comstock
    • Helvetica




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