You can run your mouth, but can you run London? Grab your squad and own the streets of London at Nike’s Fastest Night: a unique, borderless running experience through landmark London locations.
You and your squad will take on a 5km course through London. The route? That’s your call. Take alleyways, sprint through tunnels, and tackle staircases. All we ask is that you hit our checkpoints along the way. — Nike
The event started and finished at Tate Modern, which featured animated, super-sized projections on the walls of its huge Turbine Hall — Alias Harbour being used at particularly huge sizes. Graphics by Nike’s in-house team and Golden were implemented by Rosie Lee.
See also the post about the poster campaign.
Contributed by Chantal Jahchan
Contributed by verena gerlach
Contributed by Maurizio Piacenza
Contributed by Stephen Coles