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The Broadview Hotel

Contributed by Richard Baird on Sep 5th, 2017. Artwork published in
2017
.
The Broadview Hotel 1
License: All Rights Reserved.

Canadian graphic design studio Blok worked with The Broadview Hotel to develop a visual identity that would embrace and express the building’s contemporary new voice following a recent renovation, possess the wit and attitude of its interior flourishes which are informed by the hotel’s eclectic past, and finally acknowledge and celebrate the hotel’s East End roots. This is achieved in the contrast and collision of image and type, emphasised by a simple colour palette, and expressed in the variety and character of secondary typefaces. These included Gothic 13, Neuzeit Grotesk T OT & GT Sectra Display.

Read more about this project on BP&O.

The Broadview Hotel 2
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The Broadview Hotel 3
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The Broadview Hotel 4
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The Broadview Hotel 5
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The Broadview Hotel 6
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The Broadview Hotel 7
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The Broadview Hotel 8
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The Broadview Hotel 9
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The Broadview Hotel 10
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The Broadview Hotel 11
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The Broadview Hotel 12
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The Broadview Hotel 13
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