Alfieri & Lacroix Tipolitozincografia ads
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A more detailed article on the history of Forma: www.academia.edu/7610026/Fo…
The whole official story of Forma written in the Nebiolo house organ is now available @ https://issuu.com/p_tovaglia/docs/quinebiolon10_l; the text is in Italian but includes (in b&w) a wider range of specimens and ads, which were published in different ways in leading periodicals in Italy and abroad in the late 1960s.
More specifically on the role of Franco Grignani, see also https://www.francogrignani.info/forma-vs-helvetica/, based upon the work of Professor Alessandro Colizzi.