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Rico Rico

Contributed by Ufuk Sarp Selçok on Sep 16th, 2017. Artwork published in .
    Rico Rico 1
    Source: http://and-a-half.ph License: All Rights Reserved.

    And A Half:

    Rico Rico is a fast paelleria by the La Lola Group, located in the center of SM Aura Premier’s Food on Four.

    We designed the dining experience from menu boards, signages, and wall graphics; to the buzzers, uniforms, and packaging. The identity goes with the product: festive and filled with personality and flavor. Rico Rico aims to make paella accessible for both large groups and individuals.

    The logo is inspired from vintage Spanish travel posters. According to the designers, it should be playful, but at the same time sturdy: “We wanted to make it look like there was movement, while the letters repeated, we wanted to make it feel different.” The accompanying fonts are Clarendon and Knockout, both used in all-caps with ample spacing.

    Rico Rico 2
    Source: http://and-a-half.ph License: All Rights Reserved.
    Rico Rico 3
    Source: http://and-a-half.ph License: All Rights Reserved.
    Rico Rico 4
    Source: http://and-a-half.ph License: All Rights Reserved.
    Rico Rico 5
    Source: http://and-a-half.ph License: All Rights Reserved.
    Rico Rico 6
    Source: http://and-a-half.ph License: All Rights Reserved.
    Rico Rico 7
    Source: http://and-a-half.ph License: All Rights Reserved.
    Rico Rico 8
    Source: http://and-a-half.ph License: All Rights Reserved.
    Rico Rico 9
    Source: http://and-a-half.ph License: All Rights Reserved.
    Rico Rico 10
    Source: http://and-a-half.ph License: All Rights Reserved.
    Rico Rico 11
    Source: http://and-a-half.ph License: All Rights Reserved.
    Rico Rico 12
    Source: http://and-a-half.ph License: All Rights Reserved.
    Rico Rico 13
    Source: http://and-a-half.ph License: All Rights Reserved.
    Rico Rico 14
    Source: http://and-a-half.ph License: All Rights Reserved.

    Typefaces

    • Clarendon
    • Knockout

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