San Francisco-based branding agency Character designed a sleek new image for Plume, a company offering WiFi pods that gives superior coverage and flexibility to your home wireless connection. Making use of warm, neutral colors, soft tactile materials and Wigrum as its typeface, Plume looks uncomplicated, elegant and familiar.
The wordmark was crafted bespoke to the brand, using bracketed serifs that pick up on the forms within the mark.