Thousand Posters / Thousand Interpretations
“Expressions are loaded with the meaning from the context in which they are immersed. Who say them and who receive them are the ones responsible for their intention and interpretation.”
From that, we made a series of posters with expressions taken from the street as experimentation support and there were released to different people belonging to different sectors in society.
2016 Gold Award in Poster Category / Latin American Design Awards
We started from Compacta and then customized the typeface, most notably by giving the ‘R’ a curved leg.