An independent archive of typography.
to participate.

Topics

Formats

Typefaces

Archetype Wine

Contributed by Kim Kelley on Sep 27th, 2017. Artwork published in .
    Archetype Wine 1
    License: All Rights Reserved.

    Lindsay, Stone & Briggs has a strategic planning process that’s based on archetypes. The process doesn’t end with a strategic plan but is embraced by our creative process as well. Design, art direction and voice are all carefully built around the brand archetype. The assignment was to find a way to demonstrate this belief to both our current and prospective clients in an interesting and well-designed way.

    We wanted to find something we could send to clients that had some value that also demonstrated in a tangible way how we integrate strategy and creative archetypically. Enter wine. Wine has very distinct personalities that can be described archetypically so we did what any creative department would do—drank wine while working on a concept for each archetype. The result is a fun, interactive way for our clients to experience our process.

    Designer: Kelly Marie Gutt
    Designer: Kim Kelley
    Project Manager: Carolyn Hartley
    Project Manager: Sherry Shaffer
    Developer: Boone Sesvold
    Copywriter: Spencer McAfee-Gundrum
    Copywriter: Eleanor Pierce
    Chief Creative Officer: Bill Winchester
    Agency Producer: Julie Herfel

    Archetype Wine 2
    License: All Rights Reserved.
    Archetype Wine 3
    License: All Rights Reserved.
    Archetype Wine 4
    License: All Rights Reserved.
    Archetype Wine 5
    License: All Rights Reserved.
    Archetype Wine 6
    License: All Rights Reserved.
    Archetype Wine 7
    License: All Rights Reserved.

    Typefaces

    • Freight Display & Big
    • Freight Text
    • Neutraface
    • Proxima Nova

    Formats

    Topics

    Designers/Agencies

    Artwork location

    In Sets

    Post a comment