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Poster for Lowell Herrero paintings show, Nut Tree, 1970

Contributed by Stephen Coles on Sep 30th, 2017. Artwork published in .
    IMG_7680.JPG
    Source: https://urbanamericana.com Image: Urban Americana. License: All Rights Reserved.

    Lowell Herrero (1921–2015) was an illustrator and designer who co-founded San Francisco agency Butte, Herrero & Hyde in the 1950s. His true love was painting and he retired from commercial art in the 1990s to paint rotund people, landscapes, and cats. This poster depicting Coit Tower advertises a 1970 show of his paintings at Nut Tree in Vacaville, California. The title is in a (perhaps hand-rendered) Baby Fat by Milton Glaser.

    Would the yellow type shadow be better on the other side, given the position of the sun?

    IMG_7687_6be6972a-27e4-4cc8-bdc7-1d3820673046.JPG
    Source: https://urbanamericana.com Image: Urban Americana. License: All Rights Reserved.

    “Lowell Herrero paints for love, fun and money at 716 Montgomery Street, San Francisco.”

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    • Baby Fat
    • Helvetica

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