Reese’s All Trees Are Beautiful
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This variation of the Shire Types actually exists as a custom font named Nutshire. It was commissioned from Jeremy Tankard Typography by the US office of Turner Duckworth, for the global introduction of the Reese brand, and completed in 2015. “The type needed to incorporate the distinctive ridge motif from the Reese’s Cup as well as a stylised shape of a peanut.” Read and see more on the Studio Type website.
The “All Trees Are Beautiful” campaign shown above sadly uses none of the glyphs with peanut-shaped counters, which is my favorite detail in this bespoke font.