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Reese’s All Trees Are Beautiful

Contributed by joro chen on Oct 5th, 2017. Artwork published in
December 2015
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    CaseStudy_Still-1.jpg
    Source: http://arn.com Arnold. License: All Rights Reserved.

    Arnold:

    In December of 2015, Twitter users noticed something was off with their Reese’s Trees. They looked like turds. Blogs, news sites and even TV shows quickly picked up the story, officially making it a controversy. Our response? Spin the conversation by introducing a new injustice: tree shaming.

    Relive the Reese’s Tree controversy of 2015 by watching this video:

    The font family in use is Jeremy Tankard’s Shire Types. Most cards in the video are set in the Cheshire style, but the hashtag itself combines several styles including the round minuscule forms of Worcestershire with the slab serif caps from Staffordshire and others (plus modifications like serrate cut-out counters and edges).

    CVUsGW6WoAA1pUp.jpg_large.jpg
    Source: https://twitter.com License: All Rights Reserved.
    CVki0dMWwAYqBrS.jpg_large.jpg
    Source: https://twitter.com License: All Rights Reserved.
    CWtga9zXAAE2z-I.jpg_large.jpg
    Source: https://twitter.com License: All Rights Reserved.
    Screen Shot 2017-10-05 at 10.11.42 AM.png
    Source: https://vimeo.com Arnold. License: All Rights Reserved.
    Screen Shot 2017-10-05 at 10.11.50 AM.png
    Source: https://vimeo.com Arnold. License: All Rights Reserved.
    Screen Shot 2017-10-05 at 10.11.56 AM.png
    Source: https://vimeo.com Arnold. License: All Rights Reserved.

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