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Reese’s All Trees Are Beautiful

Contributed by joro chen on Oct 5th, 2017. Artwork published in
December 2015
.
    Reese’s All Trees Are Beautiful 1
    Source: http://arn.com Arnold. License: All Rights Reserved.

    Arnold:

    In December of 2015, Twitter users noticed something was off with their Reese’s Trees. They looked like turds. Blogs, news sites and even TV shows quickly picked up the story, officially making it a controversy. Our response? Spin the conversation by introducing a new injustice: tree shaming.

    Relive the Reese’s Tree controversy of 2015 by watching this video:

    The font family in use is Jeremy Tankard’s Shire Types. Most cards in the video are set in the Cheshire style, but the hashtag itself combines several styles including the round minuscule forms of Worcestershire with the slab serif caps from Staffordshire and others (plus modifications like serrate cut-out counters and edges).

    Reese’s All Trees Are Beautiful 2
    Source: https://twitter.com License: All Rights Reserved.
    Reese’s All Trees Are Beautiful 3
    Source: https://twitter.com License: All Rights Reserved.
    Reese’s All Trees Are Beautiful 4
    Source: https://twitter.com License: All Rights Reserved.
    Reese’s All Trees Are Beautiful 5
    Source: https://vimeo.com Arnold. License: All Rights Reserved.
    Reese’s All Trees Are Beautiful 6
    Source: https://vimeo.com Arnold. License: All Rights Reserved.
    Reese’s All Trees Are Beautiful 7
    Source: https://vimeo.com Arnold. License: All Rights Reserved.

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    1 Comment on “Reese’s All Trees Are Beautiful”

    1. This variation of the Shire Types actually exists as a custom font named Nutshire. It was commissioned from Jeremy Tankard Typography by the US office of Turner Duckworth, for the global introduction of the Reese brand, and completed in 2015. “The type needed to incorporate the distinctive ridge motif from the Reese’s Cup as well as a stylised shape of a peanut.” Read and see more on the Studio Type website.

      Image: Jeremy Tankard Typography

      The “All Trees Are Beautiful” campaign shown above sadly uses none of the glyphs with peanut-shaped counters, which is my favorite detail in this bespoke font.

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