Future Shock by Alvin Toffler, Random House edition (and subsequent uses)
4 Comments on “Future Shock by Alvin Toffler, Random House edition (and subsequent uses)”
I’ve got the one with the blue cover and it says it’s the 3rd printing of the Bantam edition, 1971. I bought it about 1972, when I was in high school.
Thank you, Mark! It looks like at least some of the color variations were issued simultaneously, or in quick succession.
From Retiring Guy’s Digest:
Future Shock spent 46 weeks on the New York Times nonfiction best sellers list, from October 11, 1970, to September 12, 1971.
The cover of the first paperback edition was printed in 4 different colors. A Buffalo acquaintance of mine at the time confessed he had purchased all 4, thinking they were a series, each one a different book.
Probably just what the marketing folks at Bantam Books had been hoping for.
Via Patrick McCray:
Toffler’s Future Shock was published in paperback by Bantam Books simultaneously in 6 different colored covers, with instructions to bookshops as to product placement.