BOYCO Classpack® and Classpack® are trademarks of BOYCO UK Limited. Classpack® brings together over 50 years of sector experience working with architects, designers and contractors to create a new and effective system that simplifies the design, specification and costing of fitted furniture in schools.
O’Connell & Squelch were approached by BOYCO to create the Classpack® brand in 2016 with the official launch planned for August 2017.
The selected design route utilises an isometric grid throughout graphics and across marketing communications literature including the stunning Design & Specification Manual. Minimal aesthetics and monochromatic branding place focus on wood textures and vibrant accent colour within the product ranges.
To align with BOYCO Classpack®’s business strategy and the promise of hi spec, quality materials, the case bound Classpack® Design and Specification Manual was designed to maintain these standards whilst providing architects with an introduction to the brand, products and services. The running isometric theme is evident throughout the book.
We were commissioned to create a selection of high quality case study images plus a range of photographs focussing on craftsmanship and BOYCO’s attention to detail within their manufacturing facilities. Our images, along with BOYCO’s own library are included within introductory areas of the book. Product pages display detailed isometric line drawings and are available within Classpack®’s BIM library, supplied to prospects on a micro, branded storage device along with a copy of the Design and Specification Manual.
— View O’Connell & Squelch’s Classpack® brand identity design case study.
Contributed by Florian Hardwig
Contributed by Jakob Runge
Contributed by Love Lagerkvist