Garden Museum
Source: https://www.pentagram.com License: All Rights Reserved.
Design studio Pentagram created this playful and colourful identity system for the Garden Museum in London. The identity makes good use of Humanist 970, a version of Adsans by Walter Tracy, and Amira by Cyrus Highsmith.
Pentagram writes:
The museum’s wordmark is set in Humanist 970, a font that is based on Doric, a very early sans serif released by the Stephenson Blake Foundry in 1816. As with other fonts released during this time period, it is organic and imperfect in nature, creating a characterful letter set. The secondary font is Amira, a contemporary addition, that has a graphic, woodcut-feel closer to the traditional visual language of gardens.
Read more about the design process here.
Source: https://www.pentagram.com License: All Rights Reserved.
Source: https://www.pentagram.com License: All Rights Reserved.
Source: https://www.pentagram.com License: All Rights Reserved.
Source: https://www.pentagram.com License: All Rights Reserved.
Source: https://www.pentagram.com License: All Rights Reserved.
Source: https://www.pentagram.com License: All Rights Reserved.
Source: https://www.pentagram.com License: All Rights Reserved.
Source: https://www.pentagram.com License: All Rights Reserved.
Source: https://www.pentagram.com License: All Rights Reserved.
