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Garden Museum

Contributed by Florian Runge on Nov 2nd, 2017. Artwork published in .
    Garden Museum 1
    Source: https://www.pentagram.com License: All Rights Reserved.

    Design studio Pentagram created this playful and colourful identity system for the Garden Museum in London. The identity makes good use of Humanist 970, a version of Adsans by Walter Tracy, and Amira by Cyrus Highsmith.

    Pentagram writes:

    The museum’s wordmark is set in Humanist 970, a font that is based on Doric, a very early sans serif released by the Stephenson Blake Foundry in 1816. As with other fonts released during this time period, it is organic and imperfect in nature, creating a characterful letter set. The secondary font is Amira, a contemporary addition, that has a graphic, woodcut-feel closer to the traditional visual language of gardens.

    Read more about the design process here.

    Garden Museum 2
    Source: https://www.pentagram.com License: All Rights Reserved.
    Garden Museum 3
    Source: https://www.pentagram.com License: All Rights Reserved.
    Garden Museum 4
    Source: https://www.pentagram.com License: All Rights Reserved.
    Garden Museum 5
    Source: https://www.pentagram.com License: All Rights Reserved.
    Garden Museum 6
    Source: https://www.pentagram.com License: All Rights Reserved.
    Garden Museum 7
    Source: https://www.pentagram.com License: All Rights Reserved.
    Garden Museum 8
    Source: https://www.pentagram.com License: All Rights Reserved.
    Garden Museum 9
    Source: https://www.pentagram.com License: All Rights Reserved.
    Garden Museum 10
    Source: https://www.pentagram.com License: All Rights Reserved.

    Typefaces

    • Humanist 970
    • Amira

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