Victor “His Master’s Voice” logo (Japan)
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Letterhead of Vorarlberger Grafik (VG), Freie Arbeitsgemeinschaft für creative Aufgaben in Hard, Austria, shown in Modern Publicity 1973. Image courtesy of the International Advertising & Design DataBase.
The listed staff members are Othmar Motter, Johann (Hans) Kaiser, Rudolf Hagen, Renate Hagen, Bruno Pachauer, and Erich M. Wiener. The studio was founded in 1952 by Motter, Kaiser, and Sylvester Lička, all three graduates from the Höhere Graphische Bundeslehr- und Versuchsanstalt in Vienna. [ORF] Lička left in 1955 to become advertising manager at the textile company F. M. Hämmerle. [austrianposters.at]
Elias Riedmann’s Motter biography (Triest Verlag, 2019) has a reproduction of a letter set by the Victor Company of Japan to Othmar Motter, dated 3rd December, 1975 (p61). The company representative mentions that “the type of Cap & low is most suitable” for their intention – apparently Motter had presented a number of variants.
However, they ask for permission to introduce some modifications: “We are worried that your figure of ‘V’ may be misread as the capital ‘D’ […] Therefore we would like to put a little space on the top of the letter ‘V’.” Furthermore, in order to make the logotype more exclusive, they “would like to give a little taper on the letter ‘c’, ‘t’ and ‘r’”. This sounds like Motter had suggested a setting using out-of-the-box Tektura.
The letter mentions a payment of 500 USD. It’s not clear if this covered Motter’s remuneration in full. Elsewhere in the book, Motter is quoted that logo design was more profitable than type design: “For a logo, I could charge as much as I got for an entire alphabet over the course of 2–3 years.” (original: »Für ein Logo konnte ich soviel verlangen, wie ich für ein ganzes Alphabet im Laufe von 2–3 Jahren hereinbekommen habe.«)