Jones Knowles Ritchie recently led a rebrand of the UK based Ugly Drinks. The “Ugly” wordmark is custom lettering drawn by Rob Clarke, but the main brand typeface used on all packaging and advertising is Rodger— specifically the Black weight. Rodger Black’s plump curves and retro vibe perfectly compliment the colorful and playful new branding.
1 Comment on “Ugly Drinks branding”
Love it! Style reminds me of Will Bryant. Very timely!
Rodger works beautifully, here!