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Ugly Drinks branding

Contributed by Mark Butchko on Nov 21st, 2017. Artwork published in
2017
.
Ugly Drinks branding 1
Source: www.thedieline.com License: All Rights Reserved.

Jones Knowles Ritchie recently led a rebrand of the UK based Ugly Drinks. The “Ugly” wordmark is custom lettering drawn by Rob Clarke, but the main brand typeface used on all packaging and advertising is Rodger— specifically the Black weight. Rodger Black’s plump curves and retro vibe perfectly compliment the colorful and playful new branding.

Ugly Drinks branding 2
Source: www.thedieline.com License: All Rights Reserved.
Ugly Drinks branding 3
Source: www.thedieline.com License: All Rights Reserved.
Ugly Drinks branding 4
Source: www.thedieline.com License: All Rights Reserved.
Ugly Drinks branding 5
Source: www.thedieline.com License: All Rights Reserved.
Ugly Drinks branding 6
Source: uglydrinks.com License: All Rights Reserved.
Ugly Drinks branding 7
Source: uglydrinks.com Photo: Mark Butchko. License: All Rights Reserved.
Ugly Drinks branding 8
Source: www.underconsideration.com License: All Rights Reserved.

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1 Comment on “Ugly Drinks branding”

  1. Cave Grove says:
    Nov 22nd, 2017 2:32 am

    Love it! Style reminds me of Will Bryant. Very timely!

    Rodger works beautifully, here!

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