Street Photography Now is an art project done in collaboration with artist Dedeia Rocha. It’s a fake-spy-book for taking pictures without being noticed.
The typeface Fit byDavid Jonathan Ross is just perfect for a fully typographic cover. The fact that it is not immediately legible helps preserve the subliminal irony contained in the title. It was used to attract the attention of passersby and hopefully get a good shot of them. Also, its avenue-like lines and curves fit perfectly with the street environment (do forgive me, it’s hard to avoid puns with this typeface’s name).
Street Photography Now is also the title of a great book by Sophie Howarth. This project was developed with no commercial intentions and therefore no copyright infringement intended.
2 Comments on “Street Photography Now by Dedeia Rocha”
Is this font only available as a variable font? Too bad, I hate this technique.
No, it’s not. As DJR mentions on his page for Fit, it is also available in a non-variable version (10 fonts in the basic family and 1001 instance fonts).